– retail network transformation
Carphone Warehouse is Europe's largest independent mobile phone retailer, with
over 1,700 stores across Europe. It is based in the United Kingdom and is a 50% subsidiary of Best Buy.
Outside the UK and Republic of Ireland, the retailer is named Phone House.
Carphone Warehouse is
committed to providing excellence in customer experience. Due to its rapid success and continuous growth, their
retail network quickly became insufficient to support the demands of the business. In order to fulfil its target
of providing the best online tools to their store colleagues and customers, a complete network overhaul of the
retail estate was required.
Winovation entered the scene
during final contract negotiation with the preferred supplier. The result was immediate reduction in CAPEX and
substantial savings in OPEX over the duration of the contract.
Winovation continued to
provide expertise by acting as a liaison between Carphone warehouse and 3rd party suppliers to
provide the following services:
- Facilitation of technical design team to align with business
- Design / build of a test lab to prove
the migration strategy
- Development of an in-house delivery team
to manage over 5,000 site visits
- Supporting In-house operational teams
for handover into a production environment
Aside from significant cost savings, labour burden on in-house resource was minimized and disruption to
trade was inconsequential. Carphone warehouse now enjoys a robust Next Generation, high speed network across the
estate that will accommodate their strategic objectives and allow them to maintain their position of leadership
in the industry over the next decade.